Scaling Without the Noise

“Good design is as little design as possible.” - Dieter Rams

The best analytics systems don’t draw attention to themselves. They simply work; adapting as products grow, data scales, and user needs change.

ChartFactor is built around that principle. Its architecture avoids unnecessary layers, keeps execution close to the browser, and exposes behaviour clearly to developers. The goal isn’t to abstract everything away, it’s to keep analytics understandable, adaptable, and durable.

Recent improvements reinforce this philosophy: smoother authentication, more reliable execution, better performance on massive datasets, and optimisations that reduce cost without sacrificing insight. Many of these changes are driven directly by user feedback, refining the experience rather than reinventing it.

The result is analytics infrastructure that works seamlessly to support product goals, driving better decisions today while remaining flexible enough for whatever comes next.